An exceptional brand starts with a vision — and an authentic message.
Sevenhalo is built on the belief that successful brands are anchored by seven core attributes. Inspired by the "halo effect" in marketing, we create a ripple where a clear, compelling message influences every facet of a business—from brand perception to market positioning.
Our approach begins with uncovering your brand’s unique position, strengths, and values, establishing a foundation built on authenticity, clarity, and differentiation.
At sevenhalo, we provide more than just strategy—we offer a holistic, optimized approach to brand development and growth.
ERIKA PERZI FOUNDER & CHIEF STRATEGIST
As the founder and chief strategist of Sevenhalo, Erika brings over 15 years of experience in brand strategy, communications, and product marketing. Her diverse background includes work with Fortune 500 companies, ad tech firms, consumer goods, and global ad agencies.
In addition to her work with senior executives and entrepreneurs, Erika is passionate about helping others tell their stories. She offers quarterly pro-bono consulting to select projects and organizations as part of her commitment to giving back.
OUR APPROACH
01 — seven core attributes
Authenticity
We focus on amplifying your unique voice and values — which builds trust by keeping your brand real and relatable
Consistency
By maintaining strategic focus and messaging consistency, we shape brand perception across every touchpoint.
Influence
By combining expertise with credibility, we help your brand’s influence radiate across multiple areas.
Visibility
We guide you in showcasing your brand on the right channels, reaching the right audiences, and creating lasting impact.
Adaptability
In a changing world, we position your brand to evolve and thrive across new opportunities and challenges.
Expertise
Highlight your core strengths, creating a solid foundation that enhances the perception of your abilities in every area.
Trustworthiness
We build your brand’s foundation on authenticity, knowing that trust in one area extends to everything you do.
02 — brand vision & values
Let’s distill your unique story and values to craft a clear and authentic brand position. This foundational work ensures your brand is built with intention and purpose.
+ Unique Value Proposition
+ Brand Positioning Statement
03 — the halo effect
By leveraging the power of a marketing halo effect and our seven core attributes, our tailored strategy amplifies and elevates brand awareness and perception while connecting with audiences.
We create a ripple effect where a clear, compelling message shapes every aspect of a brand, from driving value to market positioning.
OUR EXPERIENCE
PREVIOUS CORPORATE & AGENCY EXPERIENCE