DESIGN EXECUTIVE & ENTREPENEUR
JENNIFER DARMOUR
Jennifer Darmour is a visionary design leader transforming technology into intuitive, meaningful, and beautiful consumer experiences. She is currently leading healthcare UX initiatives at Oracle, where she’s redefining experiences to be not only functional but also emotionally resonant.
BRAND STRATEGY / MESSAGING & POSITIONING / CONTENT STRATEGY & CREATION / WEB UX, DESIGN & DEVELOPMENT / INDUSTRY THOUGHT LEADERSHIP ROADMAP / LINKEDIN, EXEC BIO & RESUME CURATION
the ask — a calibrated brand strategy & narrative aligned to core values
An established thought leader and award-winning design executive, the client sought to evolve her brand narrative to shift focus toward her impactful work in the healthcare sector and refine how she positions her unique approach to design, innovation, and leadership.
By refining her brand—aligning core values, revising her narrative, and crafting a clear value proposition—we developed a focused brand strategy that leveraged her industry experience and provided a solid foundation for telling her story authentically while identifying new thought leadership opportunities in design and tech.
the results
In less than one year, we grew Jennifer’s LinkedIn following by 45.6% — outperforming the typical 39% growth LinkedIn associates with executive activity and well above the platform’s 2–5% monthly average.
LINKEDIN GROWTH ABOVE BENCHMARKS
We aligned her digital presence with thought-leadership pillars, earning page-one rankings for human-centered AI and design leadership — increasing her visibility and positioning as a voice at the intersection of design, technology, and wellbeing.
SEO & ALIGNMENT THAT BUILDS AUTHORITY
DELIVERING STRATEGICALLY & VISUALLY ALIGNED EXECUTIVE PRESENCE
THOUGHT LEADERSHIP ASSETS
+ Brand book with core messages
+ Brand manifesto
+ Various use case executive bios
+ Tailored, refreshed resume
+ Optimized, expanded LinkedIn profile
+ Case study series
+ 3-6 month thought leadership roadmap
A PERSONAL BRAND BOOK TO EMPOWER CONSISTENT, ALIGNED MESSAGING
WHY IS IT IMPORTANT?
A personal brand book is essential for executives looking to convey their message and stand out as thought leaders.
It defines your core values, key differentiators, and professional story, guiding all marketing efforts—whether through speaking, social media, or articles.
With ready-to-use messaging, a clear value proposition, and strategic content themes, it ensures credibility, connection, and a strong industry presence.
Check out a few pages from Jennifer’s brand book and marketing assets .
NEW SITE — DARMOURDESIGN.COM
CASE STUDIES — A FIVE PART SERIES ON INNOVATIVE DESIGN, JENNIFER DARMOUR (2024)
