PERFORMANCE MARKETING & MAR TECH
FLUENT
Fluent is a leader in customer acquisition for global brands across a wide array of industries. Backed by proprietary data science, opted-in consumers on Fluent's exclusive media properties discover new opportunities, services, and products that enhance their lives.
BRAND IDENTITY / MESSAGING & POSITIONING
MARKETING STRATEGY & LEADERSHIP / CONTENT STRATEGY / WEB UX, DESIGN & DEVELOPMENT / SALES ENABLEMENT / RESEARCH / COMMUNICATIONS / PR / PHILANTHROPIC INITIATIVES
RESULTS
From brand strategy to concept to site launch in under 90 days
Increased site traffic by 134% in the first quarter post-launch
BRAND REFRESH & NEW CORPORATE WEBSITE
9MM+ media impressions and 12 earned editorial placements
CONSUMER DATA RESEARCH REPORT
STRATEGY & MANAGEMENT
Interim Head of Marketing (90 days)
Brand & Positioning Refresh
Marketing & Business Strategy
Industry Engagement
Press Releases & Communications
PR Agency Calibration
Annual Company Offsite/ Strategy Week
Launched Business Empowerment Program, supporting five minority and women-owned businesses with $50K media grants each.
Research exploring consumer attitudes about sharing personal data with brands — and to consider.
FLUENTCO.COM
Led the launch of a new website to clearly articulate Fluent’s product offerings and enhance corporate positioning for target audiences, including prospects, employees, and investor relations. The project included product/ business repositioning, an enhanced web UX, and a brand identity refresh.
BRAND CALIBRATION & SALES ENABLEMENT
Developed new internal and external presentations and collateral as part of a brand refresh, consolidating six years of legacy materials from previous updates and acquisitions. Standardized resources to ensure consistent representation of products and features, and led team training to align on the updated materials.