We architect brands from an authentic foundation: you.
While our brand development process is custom tailored to each client— here is an overview for context.
We will consider your goals, objectives, industry, and where you are in your journey to establish a process and plan framework that works for you.
Deliverables and timelines can be adjusted to meet your needs, schedule, as well as your collaboration and communication preferences.
A COLLABORATIVE & PHASED APPROACH
Phase 01: Discovery
Conduct in-depth working sessions to explore current perceptions of personal brand, values, and goals. Utilize questionnaires or exercises to clarify and identify these elements.
Identify target audiences for brand stories across sector or industry.
Review existing materials, e.g. resume, LinkedIn profile, previous interviews, etc. to understand current brand positioning.
Review and audit the website, and provide feedback.
EXAMPLE DELIVERABLES —
Intake summary with key takeaways, including :
Core goals and values (v1)
Outline of personal/professional journey captured POV points
Audit of existing materials, e.g. what works, recommendations
Audit and recommendations for the website.
Phase 02: Brand Definition
Conduct in-depth working sessions to delve deeper into brand identity and narrative development, with a focus on the desired future/ vision, target audience, and niche. Estimated 90-120 minutes total, held likely in two sessions.
Conduct 2-3 colleague/ peer/ personal interviews to understand unbiased strengths, and weaknesses, to further inform strategy.
Research self-identified aspirational leaders for positioning and storytelling.
Identify 'white space' opportunities and brand differentiation.
Define UVP and brand persona based on feedback from Phase 1
EXAMPLE DELIVERABLES —
Draft of the brand framework, including persona, vision, and unique value prop with 3-4 supporting pillars. v1 feedback will lead us into Phase 3.
Outline of brand differentiation ideas/ opportunities
Phase 03/04: Brand Strategy + Story|Narrative Development
Create a clear, effective brand story that communicates a unique value prop, and will resonate with the identified target audience(s).
Create a supporting ‘brand kit’ to articulate the brand story consistently.
Create a thought leadership platform that serves as a framework for industry and media pitches (e.g. speaking, media interviews) — and aligns to 1-3 narrative angles.
Develop a strategic outline of how the brand story will be shared. e.g:
where does full narrative apply vs. specific angles
what narrative or part of the story aligns with your audience/ sector
EXAMPLE DELIVERABLES —
Short and long-form bio for different use cases (e.g. LinkedIn, website)
Brand narrative framework with supporting statements
Brand manifesto
Bio for speaker/ media pitches
“Brand kit” for standard use cases. For example, the kit would include:
positioning statements, unique value proposition, persona, vision
brand tone, style with supporting examples
messaging framework with 3-4 pillars, with support points
narrative arc (outline), aka “talk track”
Phase 05: Professional Roadmap Development and Recommendations
Identify and outline specific activities and/or initiatives, including but not limited to networking events, speaking engagements, professional memberships, social media strategies, and target outlets.
Identify and outline potential content topics for the website and/or publication.
EXAMPLE DELIVERABLES —
Thought leadership or media plan, including:
5-10 content/topic ideas for website
Identify 2-3 topics for media bylines, with target outlet recommendations
Identify 2-3 speaking engagements
Create necessary pitch or submission boilerplates
Phase 06+: Marketing + Digital Assets
Once a foundation is built, we can discuss additional services to support your brand — from professional assets to website development to speaker content to social platforms — and more.